When the DogwoodInitiative.org sent out a call for YouTube videos during the run up to the referendum on the planned Enbridge Pipeline Terminal in Kitimat, BC, JG2 Media responded to the millions Enbridge spent promoting the pipeline with a 'promotional' video of its own - but with a more 'truth in advertising' agenda. JG2 Media firmly believes the power of the media belongs to everyone and donates time, creativity and resources to many non-profit projects.